diff --git a/src/europython_discord/programme_notifications/cog.py b/src/europython_discord/programme_notifications/cog.py
index cc9160c..12135f4 100644
--- a/src/europython_discord/programme_notifications/cog.py
+++ b/src/europython_discord/programme_notifications/cog.py
@@ -40,10 +40,30 @@ async def on_ready(self) -> None:
             await self.purge_all_room_channels()
             _logger.debug(f"Simulated start time: {self.config.simulated_start_time}")
             _logger.debug(f"Fast mode: {self.config.fast_mode}")
+        _logger.info("Posting livestream URLs for all rooms...")
+        await self.post_all_livestream_urls()
         _logger.info("Starting the session notifier...")
         self.notify_sessions.start()
         _logger.info("Cog 'Programme Notifications' is ready")
 
+    async def post_all_livestream_urls(self) -> None:
+        if self.livestream_connector.livestreams_by_room is None:
+            await self.livestream_connector.fetch_livestreams()
+
+        for room_name in self.config.rooms_to_channel_names:
+            room_channel = self._get_room_channel(room_name)
+            if room_channel is None:
+                continue
+
+            urls_by_date = self.livestream_connector.livestreams_by_room.get(room_name)
+            if not urls_by_date:
+                continue
+
+            topic = "\n".join(
+                f"Stream {day.strftime('%A')}: {url}" for day, url in sorted(urls_by_date.items())
+            )
+            await room_channel.edit(topic=topic)
+
     async def cog_load(self) -> None:
         """Start schedule updater task."""
         _logger.info(
@@ -105,11 +125,8 @@ async def notify_sessions(self) -> None:
             # send session notification message to room and main channel
             await main_notification_channel.send(embed=embed)
 
-            # update room's livestream URL
+            # send session notification message to room
             if room_channel is not None:
-                await room_channel.edit(
-                    topic=f"Livestream: [YouTube]({livestream_url})" if livestream_url else ""
-                )
                 await room_channel.send(
                     content=f"# Starting in 5 minutes @ {session.rooms[0]}",
                     embed=embed,