An AI prompt-skill that turns 20 cognitive biases into high-converting marketing copy. Includes playbooks for ads, landing pages, email sequences, social posts, webinars, and product launches. Language-agnostic. Works with any LLM.

Reinforcement Learning with human behavioral biases integration

MoveWise: Reinforcement Learning for Behaviorally-Aware Mobility-as-a-Service. Deep Q-Network engine with React/Three.js frontend for sustainable urban transport nudging. NEXUS 2026 — Politecnico di Torino.

This article reframes pricing as a negotiation rather than a prediction, showing how price emerges from tensions between product reality, market dynamics, and buyer behavior. It introduces negotiation-aware ML, value decomposition, and equilibrium modeling to build transparent, human-aligned pricing systems.

A deep exploration of loyalty as a multi-dimensional behavioral system shaped by intent, habit, and sensitivity. This article introduces a geometric framework for modeling customer behavior, predicting churn trajectories, and designing ML systems that understand loyalty as a dynamic state, not a metric.

A research-grade framework for forecasting tokenomic gene evolution across market cycles. Analyzes historical gene frequencies, models behavioral drift, and predicts future gene expression using interpretable trend and moving-average forecasting. Designed for tokenomics research, risk analysis, and evolutionary cryptoeconomics.

Code and materials for the paper S. Phelps and Y. I. Russell, Investigating Emergent Goal-Like Behaviour in Large Language Models Using Experimental Economics, working paper, arXiv:2305.07970, May 2023

Audit UI/UX against Product Psychology & Behavioral Economics frameworks to maximize Net Perceived Value (NPV). Turn your AI into a Senior Growth Designer.

Generate hundreds of AI personas with real behavioral psychology. Simulate them through your pricing, copy, and feature decisions. The verdict isn't the point — the reasoning is.

A Claude skill for applying behavioral psychology and behavioral economics to product and UX design. Behavioral diagnosis, nudge design, intervention frameworks, workshop facilitation, and ethics review. Built for product designers, pms and cross-functional teams.

MoveWise is a behavior-aware MaaS optimization platform that uses Double DQN reinforcement learning, generalized cost modeling, and personalized nudges to shift users from car dependency to sustainable multimodal travel. It includes a Python/PyTorch RL engine, FastAPI backend, and React frontend with live route, nudge, and carbon-impact intelligenc

The Architecture of Post-Capitalist Civilization

R Package to perform behavioral analysis on financial data.

Model recovery analysis for intertemporal choice

A system used to implement a gender bias, credit attribution experiment at the Harvard Decision Science Laboratory

AI-powered behavioral finance platform that analyzes emotional spending patterns, identifies financial behaviors, and generates personalized coaching through behavioral analytics and LLM-driven insights.

AI-powered pattern recognition system for better decision-making. Helps users identify behavioral patterns, simulate consequences, and interrupt self-sabotage with ethical guardrails.

A blog serving as a notebook and idea-dump for books I read related to economics, psychology, neuroscience, and quantitative modeling.

All the files and data for the experiment performed during the course Behavioural Economics @ University of Amsterdam

An interactive experience where you work through real workplace scenarios as a consultant. You'll diagnose why change efforts stall — and discover a pattern that explains most of them.